Our customer support team attended CALACT in San Diego last month. Ten attending agencies expressed interest in Cal-ITP Benefits. We look forward to many demos in the coming months as we introduce our service and learn more about the needs of agencies as they transition to fare collection using open-loop payments.
In May, we will launch our first campaign to promote Cal-ITP Benefits to Monterey-Salinas Transit riders via the Transit app. We’re excited about this collaboration and hope this approach to promotion becomes part of the playbook for all agencies using the Benefits app.
Rider enrollments were sluggish in April. However, reduced fare transactions by riders who have registered their credit or debit card remain healthy and increased again from last month. Riders are using their transit benefit once enrolled!
April was a "heads down" month for our design and development teams. We look forward to deploying new functionality and important enhancements in the coming weeks. Stay tuned.
Cal-ITP Benefits addresses several of Cal-ITP's key goals to improve transit throughout California:
Promote equitable access to transit
Lower costs
Increase Ridership
Improve customer experience
The project also, however, seeks to expand adoption of open-loop payments and supports efforts to provide accurate and complete information for planning trips on public transit in real-time. Learn more about Cal-ITP.
Transit providers! Visit the Mobility Marketplace for a catalog of code-compliant products and services offered by Cal-ITP to support your operations.